Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like Rihanna, Usain Bolt and Kylie Jenner.

PRODUCT STORY

Felipe Pantone is an Argentinian-Spanish artist who deals with contemporary themes and whose work is a play on movement and perspective, characterised by bold colour and geometric patterns. Our women's specific addition to the Rider family is inspired by vintage cars with a playful design showcasing Felipe's signature use of colour gradients and absorption and reflection of light.